Brand Tags

Looking for a cheap yet effective method of brand research?  Brand tagging is becoming increasingly popular, especially for small companies that can’t afford the time and money required of a full-fledged marketing research team.  The site Brand Tags revolutionizes the world of brand research.  Online guests are shown company and brand logos and are encouraged to type the first word or phrase that pops into their heads.  This allows companies to see what words and phrases characterize their brand and which areas they can cash in on in their advertising campaigns.  For example, the Target brand owns the phrases “awesome”, “better than walmart”, “affordable”, and “design for all”.  The site also allows you to see what tags a company has received, giving you an opportunity to guess what brand the tags are referring to.

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