this is one of my favorite ads of the moment. i can’t get enough of ads that speak simple truths and generate a mass appeal. as a dog owner, i immediately relate to the struggles of an unruly pet. as a college student lacking experience in the financial world, i appreciate the usually complex idea of credit scores being taken down to an understandable level. it’s quirky and lighthearted, something i love for more serious subject matter. follow freecreditreport.com’s lead: put big ideas in terms your audience can understand. relate to them, don’t try to get them to relate to you.