advenue:’s “good 745” spot

this is one of my favorite ads of the moment. i can’t get enough of ads that speak simple truths and generate a mass appeal.  as a dog owner, i immediately relate to the struggles of an unruly pet.  as a college student lacking experience in the financial world, i appreciate the usually complex idea of credit scores being taken down to an understandable level.  it’s quirky and lighthearted, something i love for more serious subject matter.  follow’s lead: put big ideas in terms your audience can understand.  relate to them, don’t try to get them to relate to you.


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