it’s very hard for a tv commercial or a print ad to inspire me. i’ve always rooted for campaigns that jump out at you, connect with their audiences in unexpected ways, and foster two-way interaction. i’m more of an OOH/social/mobile/interactive/guerilla marketing kind of girl: i love the idea of adding something unexpected to a consumer’s routine in order to spark communication. so when i saw this video about a campaign by ogilvy brazil, i was absolutely smitten. in a country plagued by drunk driving accidents, ogilvy sought to make brazilians realize the true cost of driving while intoxicated by adding it to their bar tabs. this campaign cost nothing: the costs such as ‘ambulance cost’ and ‘ICU stay’ were simply added to the bars’ itemized receipts. watch the video and i promise you’ll be just as inspired by the creative genius behind this clutter-busting campaign.